OC Register: Orange firm produces Saigon TV program aimed at young, bi-cultural viewers

“VietBuzz,” a new show on Saigon TV produced by an Orange marketing firm, seeks to close the entertainment gap for young Asian Americans who walk the line between multiple cultures.

The brainchild of Orange-based “Vant4ge” CEO Yvon Nguyen, VietBuzz takes a talk show format similar to “The View,” with a group of female community leaders discussing entertainment, news, relationships, family and all manner of other things.

The show airs every other week, with each episode switching between Vietnamese and English. In addition to this bi-lingual approach, VietBuzz also differs from traditional Vietnamese programs in critical ways, Nguyen said. While other Vietnamese programs tend to focus on Vietnamese-specific topics or simply translate mainstream news, hosts on VietBuzz go beyond Vietnamese culture to offer opinions on pop culture, trends and such.

Another key difference is the presence of editing – most traditional Vietnamese programs exclusively use a single camera with a wide angle shot for the entirety of the show, Nguyen said. By contrast, VietBuzz makes use of close ups, multiple angles and other techniques typically expected of western programming.

All of these differences are for the sake of drawing in younger, bi-cultural viewers. Most Vietnamese programs are owned, operated and watched by older generations with a focus on first generation Vietnamese Americans, she said. VietBuzz hopes to go beyond this trend to not only include, but celebrate the cultural diversity that exists within Asian Americans who have grown up between two worlds.

“In my opinion, I think the young bi-cultural population enjoys the best of both worlds,” Nguyen said. “They love Vietnamese/Asian culture such as food, family, and traditions as well as westernized luxuries such as rights, independence, and entertainment.”

VietBuzz airs every other Saturday at 2:30 p.m. on Saigon TV and at saigontv.us.

New retailers arrive at The Outlets at Orange

The big expansion at The Outlets at Orange was ready in time for Black Friday, with five new fashion and sportswear shops making their debut in the center’s new wing.

The center has added Bloomingdale’s, Timberland, Under Armour, GAP Factory Store and Owl Fish to a growing roster of more than 120 stores and restaurants.

On top of the new wing, shoppers will also find other new arrivals, such as The Fragrance Factory and Dolby Cinema at AMC Theater, along with a completed remodel and expansion of Victoria’s Secret/PINK.

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