OC Register: Orange firm produces Saigon TV program aimed at young, bi-cultural viewers

“VietBuzz,” a new show on Saigon TV produced by an Orange marketing firm, seeks to close the entertainment gap for young Asian Americans who walk the line between multiple cultures.

The brainchild of Orange-based “Vant4ge” CEO Yvon Nguyen, VietBuzz takes a talk show format similar to “The View,” with a group of female community leaders discussing entertainment, news, relationships, family and all manner of other things.

The show airs every other week, with each episode switching between Vietnamese and English. In addition to this bi-lingual approach, VietBuzz also differs from traditional Vietnamese programs in critical ways, Nguyen said. While other Vietnamese programs tend to focus on Vietnamese-specific topics or simply translate mainstream news, hosts on VietBuzz go beyond Vietnamese culture to offer opinions on pop culture, trends and such.

Another key difference is the presence of editing – most traditional Vietnamese programs exclusively use a single camera with a wide angle shot for the entirety of the show, Nguyen said. By contrast, VietBuzz makes use of close ups, multiple angles and other techniques typically expected of western programming.

All of these differences are for the sake of drawing in younger, bi-cultural viewers. Most Vietnamese programs are owned, operated and watched by older generations with a focus on first generation Vietnamese Americans, she said. VietBuzz hopes to go beyond this trend to not only include, but celebrate the cultural diversity that exists within Asian Americans who have grown up between two worlds.

“In my opinion, I think the young bi-cultural population enjoys the best of both worlds,” Nguyen said. “They love Vietnamese/Asian culture such as food, family, and traditions as well as westernized luxuries such as rights, independence, and entertainment.”

VietBuzz airs every other Saturday at 2:30 p.m. on Saigon TV and at saigontv.us.

New retailers arrive at The Outlets at Orange

The big expansion at The Outlets at Orange was ready in time for Black Friday, with five new fashion and sportswear shops making their debut in the center’s new wing.

The center has added Bloomingdale’s, Timberland, Under Armour, GAP Factory Store and Owl Fish to a growing roster of more than 120 stores and restaurants.

On top of the new wing, shoppers will also find other new arrivals, such as The Fragrance Factory and Dolby Cinema at AMC Theater, along with a completed remodel and expansion of Victoria’s Secret/PINK.

LA Times: Hillary Clinton turned Orange County blue. Minorities and college-educated women helped her.

It may be small comfort for Democrats who are devastated that Hillary Clinton lost her bid for the White House, but the former secretary of State managed to do something no Democrat has done since the Great Depression — win Orange County.

Clinton beat Republican Donald Trump by nearly 5 points, or 39,000 votes, in the county that has long served as a national symbol for the GOP, the home to Richard Nixon and the cradle of Ronald Reagan’s conservatism.

Franklin Delano Roosevelt was the last Democratic presidential candidate to take Orange County, in his 1936 contest against challenger Alf Landon.

This time, with 395,801 votes, Clinton took nearly half of the total, while Trump won 356,892 votes, or 45%.

Because of its deep Republican roots, Orange County is the most prominent red county to turn blue. But it was not alone —   similar shifts occurred in other large, affluent suburban counties such as those outside Atlanta and Houston.

Although these counties flipping did not affect Trump’s path to the White House, they could signal trouble for the GOP.  Republicans have long counted on conservative voters in suburbs to offset the huge troves of Democratic votes in the nation’s cities.

In Orange County, the gap between Republicans and Democrats has been narrowing for years. In the mid-1990s, Republicans outnumbered Democrats  52% to 32%. By 2012, the year Mitt Romney beat Barack Obama in Orange County by seven percentage points, the registered Republicans had fallen to 41%, with 32% Democrats.

Now, of the county’s 1.5 million voters, about 38% are Republicans, and 34% are Democrats.

She won Orange County because this county has been urbanizing for the past decade.

Despite the greater number of registered Republicans, the county voted blue Tuesday night because it is home to a large concentration of the two demographics that exit polls showed to be most troubling for Trump: Minorities and college-educated white women.

One of those women, Kris Murray, an Anaheim city councilwoman and registered Republican who works for an energy and engineering firm, declined to say whom she voted for — but it wasn’t Trump, she said.

“I did not support him, and many conservatives I spoke with did not support him, because of the divisive rhetoric,” said Murray, 48. “Some of the practices that were employed didn’t mirror my ethical or moral values.”

Some Orange County voters were shocked that the area voted blue.

“I had heard people saying they did not want Bill Clinton back in the White House — that they didn’t want Hillary in office because of the FBI investigation,” said Mary Frances Kirkpatrick, 50, of Laguna Niguel. “People whispered that they were going to vote for Trump.”

Newport Beach voters on their reluctant Trump support: ‘I plugged my nose and voted for him’ »

Jeff Corless, a GOP political strategist and ardent Trump supporter, said the GOP needs to learn lessons from Clinton’s win in the county, where he was born and still lives.

“She won Orange County because this county has been urbanizing for the past decade, has become more diverse and the registration gap between Republicans and Democrats has been closing.”

Shawn Steel, a Republican National Committeeman and staunch Trump supporter, had a different explanation. He argues that the middle class that would be the GOP base has been driven from the county and the state by burdensome regulations.

“Younger folks with families can’t buy their parents’ homes, they don’t have middle-class jobs or upper-middle-class jobs, they’re getting the hell out of town. That’s my base,” Steel said. “Sharp young entrepreneurs can’t make it in California because of the stifling economic, anti-business climate.”

There was fear that Trump’s candidacy would damage Republican officeholders in competitive races in Orange County, but most held their jobs.


I think Orange County is very progressive and we have a lot of young professionals who, like me, choose to look at the issues.

The county’s voting pattern hardly surprised Yvon Nguyen, a Yorba Linda marketing CEO and a registered Democrat who says party loyalty does not drive her pick for president.

“I think Orange County is very progressive and we have a lot of young professionals who, like me, choose to look at the issues, the person and the qualifications before we vote. It doesn’t matter what party we’re from,” said Nguyen, 33.

Lucy Dunn, a registered Republican and Orange County business leader who served in the administration of former Republican governor Arnold Schwarzenegger, said she did not vote for either Trump or Clinton, but she was not surprised by Clinton’s strong showing in Orange County.

“Demography is destiny and in Orange County, we are a minority-majority. There is no ethnic group that dominates,” she said. “It’s like living in the most interesting microcosm of the United Nations.”

LA Times: Giving Vietnamese fashion designers their due

Barely 5 feet tall, Nguyen, who heads a public relations and marketing firm in Anaheim, said she has always had trouble finding trendy, well-fitted business and special-occasion wear.

“Over the years I started customizing, and then I started designing my own,” she said. “Then I started to get really good feedback from my colleagues and girlfriends who share the same problem of finding beautiful, fashionable business wear.”

Last year, Viet Fashion Week inspired her to launch her own petite line, Yvon Lux.

This year, Nguyen returned to Viet Fashion Week — held May 20 and 21 — but as a designer to debut her collection called Like a Boss.


OC Register: Yorba Linda resident helps raise awareness about human trafficking

Yorba Linda resident Yvon Nguyen has dedicated hundreds of hours to raise awareness about human trafficking within Orange County’s Asian American population. Nguyen, a board member of the Vietnamese American Chamber of Commerce, said she recently learned the trafficking was a problem in the county – home to the third-largest Asian American population nationwide – and decided to take action.

Nguoi Viet Daily: VFW casting models of all heights

“We just added in a petite womenswear designer Yvon Nguyen, who will be casting female models shorter than 5’6 for her show,” said Viktor Nguyen-Lieu, who is the creative director for the show. “The casting is open to females of all heights now and males 5’10 and taller.”

“For me, I really want the models to represent petite women everywhere,” said designer Yvon Nguyen. “It doesn’t make sense for me to have the standard 5’7 model to represent the line when it is tailored specifically for petite women.”

This is the first time that these height specifications have included a call for shorter models. The casting, which will be held on Sunday, April 3 at the Westminster Mall starting at 12 p.m., is open to the public. Those who are interested can register online or show up to audition and register on site.

“We are looking to cast at least 100 models for the Viet Fashion Week show,”Nguyen-Lieu said. “Each model will have 30 seconds to walk a makeshift runway for the designers.”

Models who are chosen will be paid $100 for each show they walk in. Cecile Nguyen, spokeswoman of Quynh Paris, one of the newest designers to be added to the show, said they are looking for models who are 5’8 and slender.


“We live in America, so we make clothes for everyone, not just for Vietnamese women,” Nguyen said. “We are not featuring ao dais for this collection, but are including ready-to-wear, summer clothes. That height works for us since it’s an average size for all ethnicities and it’s an easier size for people to see how the clothes fit. This collection is for the every day women.”

Held previously at the Rose Center,  this year’s event will be held at Westminster Mall on May 20 & 21. Nguyen-Lieu says the casting is for those who are 18 or older. For Nguyen-Lieu, who works with the designers in choosing the models, it’s not always about the height or look, but about the spirit and energy they bring to the table.

“At the end of the day, the models are an extension of the designers’ artwork and their brand,” said Nguyen-Lieu, “so they need to be able to represent and embody the designer’s vision.”

To register online and find out more information, you can go towww.vietfashionweek.com.

NCR Corporation: 5 Upselling Tips

Not upselling? You’re leaving money on the table.

Upselling can add hundreds of dollars to your business every week — if your staff is trained on how to do it. This guide simplifies training success in five steps.

1. Do your homework

Yvon Nguyen, chief executive officer at Vant4ge, a marketing and business consultancy that helps develop sales teams, recommends using training sessions to educate employees in these basics: product features and benefits, and ways to engage customers with qualifying questions that reveal needs. For example, “Are you looking for a coffee maker to match a specific decor?”

“Acquaint your staff with products and items that complement each other, based on your customers’ potential needs, such as convenience,” Nguyen said. “To understand specific customers’ needs, have associates practice asking what, where, when, why and what else. They should avoid yes or no questions, and listen to understand purchase purposes.”


2. Create displays that maximize upselling

Would you display smartphone cases in a separate accessories area, or put your best-selling protective covers on companion phones? If you want to upsell, teach your staff to do both.

When you display companion items together (necklace/earrings) or bundle multiple items (a kit for first-time cat owners), you instantly avoid a la carte selling.

“For the consumer, the main downside of the double scoop is the additional expense,” said Bruce D. Sanders, a consumer psychologist and author of “Sell Well: What Really Moves Your Shoppers.” “Make it easy to choose two. Allow a small discount for the second item. Set a package price that results in a lower per-item cost, such as six pairs of socks, two of each in the three most popular colors.”

3. Show, don’t tell

Nguyen advises starting a cross-selling dialogue well before customers check out. If items are not displayed together, “walk customers to the complementary item with excitement,” she said. “Say, ‘Since time is a priority to you, this is a great solution.’”

Then, demonstrate how one product works with another to provide a tangible benefit, said Jennifer Cherry Foster, a senior vice president who focuses on retail at marketing agency Marx Layne & Company.

When Foster managed a luggage store, if a customer asked for a rolling suitcase, she would demonstrate how easy it was to attach a second bag, such as a cosmetic tote, to the upper handle.

“Then I’d ask the customer to try the pieces herself by rolling the two bags together,” Foster said. “A similar approach can be used in clothing retail. While a customer is trying on apparel, the associate should bring over accessories so the customer can see how they look with her outfit.”

The idea: Get the second item in the customer’s hands.

It’s easy to show and upsell in the restaurant business. Orlando-based restaurant writerRona Gindin said a signature cocktail sells itself on sight.

“The Ocean Prime chain offers a cocktail with dry ice, and some Disney restaurants add glow cubes to bright blue ‘mocktails’ for kids,” Gindin said. “Once one table orders one, customers at other tables see it and everyone starts ordering it.”

Another way to upsell in restaurants is to offer “tastes,” Gindin said “If someone is on the fence about the corn chowder and decides to skip the appetizer, bring over a shot glass full of the chowder. Even if the guest doesn’t love it, he or she will usually order an additional item.”

4. Suggest second items in terms of problem solving

RESIZED-Jennifer-Cherry-Foster-419x582Once you’ve discovered a customer need, suggest a second item by making a bridging statement that connects the relevant item to that need. It should add value to the first item or solve a problem.

“A woman who selects a handmade purse might be interested in the matching wallet, once the associate points out that now may be the time to start completely fresh,” Foster said. “As the conversation wraps up, the associate can ask whether the customer has ever had no place to hang her handbag in a restaurant — she certainly wouldn’t want to put it on the floor! This leads to showing and explaining the simple handbag caddy that hangs on the edge of a table.”

The “have you ever” approach anticipates future needs, and it’s one that Bob Phibbs, author of “The Retail Doctor’s Guide to Growing Your Business,” advocates.

“Ask your customers if they ever gave a child a gift that required batteries and discovered there were none,’ Phibbs said. “Then say, ‘We have the right ones here.’”

5. Put it all together with the ultimate upsell

If you understand your products and know why a customer wants to buy something, as well as who or what it is for, now you can suggest three items with incremental values and price points.

  • Start with your basic offering, such as a coffee maker.
  • Move up to a more expensive one with more specific benefits, such as a lifetime guarantee and safety features.
  • Finish with your most value-packed item in terms of the customer’s needs (latest technology, limited edition design, eco/feel-good) at the highest price point

Most consumers will upsell themselves to the middle item for an instant revenue increase. If you hit the perfect value for individuals, they’ll buy the highest-priced item.


OC Register: Vietnamese American Chamber of Commerce honor’s community leaders in Irvine

An inventor who designs components for the next generation of high-definition TVs and a jeweler who gave away a diamond pendant were honored Friday night by the Vietnamese American Chamber of Commerce.

Yorba Linda resident helps raise awareness about human trafficking

Yorba Linda resident Yvon Nguyen has dedicated hundreds of hours to raise awareness about human trafficking within Orange County’s Asian American population.